Flagship Store.

Showroom

Via Statuto, Milano - Italy

2018

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Italgraniti Group, during the week of Salone del Mobile 2018, officially inaugurated its first Flagship Store, in the heart of the Brera Design District.
Italgraniti has chosen Milan for the opening of its first Flagship Store, expression of the company’s technological evolution, aesthetic culture and technical excellence of “made in Italy”.
The space, designed by Centro Stile Milano, an architectural studio which the company has been collaborating for several years, has been inaugurated during Salone del Mobile 2018 and located at number 21 of the central Via Statuto, one of the city’s best place to host the excellence of Italian furniture.
The exbition space, which is developed in 165 square meters, on two levels, is dedicated to the new collections designed for the architectural panorama and contemporary interior design, but also a place to create relations, meeting and experimentation around new decorative languages, close to the designer and to the final consumer to whom Italgraniti will propose an innovative way of conceiving and using ceramics.
The company’s first Flagship Store aims to be a showcase of the continuous passion, research and innovation that have always characterized the group’s history, capable of developing performance surfaces that are ideal for interior and external covering with absolute precision and beauty and satisfy, and often anticipate, the needs of the market.

Italgraniti Group, during the week of Salone del Mobile 2018, officially inaugurated its first Flagship Store, in the heart of the Brera Design District.
Italgraniti has chosen Milan for the opening of its first Flagship Store, expression of the company’s technological evolution, aesthetic culture and technical excellence of “made in Italy”.
The space, designed by Centro Stile Milano, an architectural studio which the company has been collaborating for several years, has been inaugurated during Salone del Mobile 2018 and located at number 21 of the central Via Statuto, one of the city’s best place to host the excellence of Italian furniture.
The exbition space, which is developed in 165 square meters, on two levels, is dedicated to the new collections designed for the architectural panorama and contemporary interior design, but also a place to create relations, meeting and experimentation around new decorative languages, close to the designer and to the final consumer to whom Italgraniti will propose an innovative way of conceiving and using ceramics.
The company’s first Flagship Store aims to be a showcase of the continuous passion, research and innovation that have always characterized the group’s history, capable of developing performance surfaces that are ideal for interior and external covering with absolute precision and beauty and satisfy, and often anticipate, the needs of the market.

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Exhibitions.

 

Since the opening of the store, Italgraniti financed project for all the following edition of Milan’s “Fuori Salone”. it was a precious moment of development and study on some interesting architectural themes.
In 2018 the reference theme was “the arch” and all the exibition was characterized by curved wireframes,  made more precious by the use of brass. 
This theme is one of the main architectural archetypes and it synthetetized the essence of this artistic installation: simplicity and elegance between tradition and modernity. This element is a recurring topic in art and architecture, and in this case becomes the centre of a construction that is thought to make the most of ceramic.
The structure of pavilion subdivides the environment into four spaces, and it’s a simple and clear shape that valorize the exposition like in a museum’s room.  In the same way the precious finishes, like marble and brass recall an antique and elegant taste.

Instead in 2020 the theme of the Line was explored: a complex system of bright cables creates a shapes that changes completely aspect in every different perspective. The structure composed by linear and rigid elements becomes incredibly sinuous and recalls the aspect of a sailing sheet.
The deep meaning of this set-up was a tribute to creativity and technological exploration.
Unfortunately, this project stayed unrealized due to the sanitary emergency that involved Italy.

Since the opening of the store, Italgraniti financed project for all the following edition of Milan’s “Fuori Salone”. it was a precious moment of development and study on some interesting architectural themes.
In 2018 the reference theme was “the arch” and all the exibition was characterized by curved wireframes,  made more precious by the use of brass. 
This theme is one of the main architectural archetypes and it synthetetized the essence of this artistic installation: simplicity and elegance between tradition and modernity. This element is a recurring topic in art and architecture, and in this case becomes the centre of a construction that is thought to make the most of ceramic.
The structure of pavilion subdivides the environment into four spaces, and it’s a simple and clear shape that valorize the exposition like in a museum’s room.  In the same way the precious finishes, like marble and brass recall an antique and elegant taste.

Instead in 2020 the theme of the Line was explored: a complex system of bright cables creates a shapes that changes completely aspect in every different perspective. The structure composed by linear and rigid elements becomes incredibly sinuous and recalls the aspect of a sailing sheet.
The deep meaning of this set-up was a tribute to creativity and technological exploration.
Unfortunately, this project stayed unrealized due to the sanitary emergency that involved Italy.

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02 87166992

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